Sharing stories from our Price Chopper Family to yours.

Jane’s New Items

Written by Jane N. Golub

Director In-Store Marketing Programs


Casaro group (2)Carrying on the same family traditions and methods that have been used for decades, Casaro Cheesemakers are true artisans, handcrafting the highest quality Italian specialty cheese since 1929.  Their milk comes  to them fresh daily from local farmers who produce the highest quality milk needed to make their Gold Quality Italian Cheeses.  Each cheese is ALL NATURAL, GLUTEN FREE and made from rBST free milk.

Look in the Dairy aisle for 8 oz. wedges of Asiago, Parmesan, Romano and Fontina Chunks.  For the consumer looking for their cheese ready to use, you will find 5 oz. cups of Grated Parmesan, Shredded Romano and Shredded 4 Cheese Blend.

Also enjoy Casaro’s Fresh Mozzarella, produced locally in Schenectady, New York – 8 oz Balls and 16 oz. Logs are handcrafted from local milk only a few hours after milking.  This delicate mild-flavored cheese is made to order so the result is a clean milky flavor with a porcelain white appearance.


The Bleach aisle is about to get a NEW and Better Way To Bleach!

Clean Shot provides all the great qualities of liquid bleach, but now in a convenient tablet that is easier and safer!  Simply toss a power packed Clean Shot Bleach Tablet in your washing machine to dissolve stubborn stains and brighten whites.

One little bottle of Clean Shot can clean as much as a gallon of liquid bleach.  Three fresh scents leave your laundry smelling great too.

Clean Shot can also be used around the house for everyday cleaning.  Drop a couple of tablets into the bowl for a clean and disinfected toilet.  Use Clean Shot in your HE washer to get rid of that musty smell or simply dissolve one tablet in a gallon bucket of water for basic bleach cleaning.

Use Clean Shot for a better way to bleach!

Jane’s New Items

Written by Jane N. Golub

Director In-Store Marketing Programs

banana_dippers_wideDOLE PINEAPPLE DIPPERS

Introducing new Dole Pineapple Dippers!

The goodness of Pineapple comes together with the rich indulgent taste of dark chocolate.  Fresh Frozen Pineapple Tidbits are covered in Rich, Decadent Dark Chocolate.

Dole Pineapple Dippers come in portion controlled convenient packaging and have only 80 calories per pouch.  Snacking just got sweeter with new Dole Pineapple Dippers.  Simply grab a pouch from your freezer and enjoy anytime.

Dole continues to reinvent Frozen Fruit by offering consumers easier ways to incorporate fruit into their diets, with an emphasis on Quality.  Dole has a large variety of other frozen fruit like Wildly Nutritious Blueberries, Ready-Cut Strawberry & Banana, Smoothie Shakers, Banana Dippers and Strawberry Dippers.  Dole is your brand for quality and innovation – they always bring healthy and delicious products to Market.  Indulge in Healthy Goodness!

You can find Dole Pineapple Dippers in the Frozen aisle.


New FLONASE Allergy Relief outperforms the #1 allergy pill.*

Allergies start when you breathe in allergens like pollen or pet dander.  Your body mistakes the allergen for an invader and your immune system responds.

Your body’s natural response is to release multiple inflammatory substances that cause your allergy symptoms.

FLONASE helps block 6 of your body’s responses to allergic substances – antihistamines stop just 1.**

Prescription strength FLONASE is now available without a prescription.  That means the FLONASE you’ll find in the allergy aisle offers the same prescription strength, some 24-hour relief, same adult dosing as the FLONASE you used to get with a prescription.

Look for Flonase Allergy Relief in the Allergy aisle.

*Total nasal symptoms vs. leading allergy pill

** Mechanism vs. most OTC allergy pills.  FLONASE acts on multiple inflammatory substances (histamine, prostaglandins, cytokines, tryptases, chemokines and leukotrienes).  The exact number and precise mechanism unknown.

Jane’s New Items

Written by Jane N. Golub

Director In-Store Marketing Programs

OPA-Blue-Cheese-Greek-Yogurt-DressingOPA by LITEHOUSE SALAD DRESSINGS

Greek yogurt is all the rage these days due to the creamy texture and great health benefits it provides.  Litehouse is delivering these benefits to you and your family by creating OPA, a delicious salad dressing that packs in twice the protein with fewer calories, while still providing the big flavors you expect from Litehouse.

How did Litehouse do this?  They utilized the magic of Greek yogurt as a base for OPA by Litehouse dressings!  Available in Blue Cheese, Ranch, Feta Dill, Kalamata Feta and Roasted Pepper, OPA by Litehouse delivers the creamy texture and healthy benefits of Greek yogurt without compromising taste.  Feel great creating delightful meals for your family with OPA by Litehouse dressings, which are made fresh with no preservatives, no MSG and are gluten free!

Look for OPA by Litehouse Salad Dressings in the Produce Department.


Simply Mashed, now located above the refrigerator dough section in the Dairy case, introduces new flavors:                  Sweet Potato, Sour Cream & Chive, Garlic and Parmesan Peppercorn.

Simply Potatoes takes all the work out of preparing mashed potatoes.  They peel, cook and mash the potatoes so you don’t have to.  Their mashed potatoes are made with fresh, never frozen potatoes, butter and a touch of cream so that they taste just like homemade, but without all the work.  With several great flavors to choose from, there’s something for everyone to enjoy.

Look for Simply Mashed Potatoes in the Dairy case.

Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets

Muesli with fresh berries

At Price Chopper, we love your heart! Eating foods that support heart health is easy at Price Chopper. Our valued guests can use the NuVal “Nutrition Made Easy” scoring system to choose more healthful foods. This score summarizes 30 nutrients into one simple score, from 1 – 100. The higher the score, the better the nutrition in that food.

Fruits and Veggies- More Matters

For heart health, eating a lot of fruits and vegetables is powerful support – they bring us fiber, vitamins, minerals, and antioxidants. For this reason, fruits and vegetables earn the highest scores in the NuVal Scoring system – over 200 produce items have scores of 100!

Seafood Savvy

Eat at least 2 servings of fish each week, like salmon or tuna. Those fish contain the most omega-3 fatty acids, which have a proven effect on supporting great heart health. Seafood scores pretty high – salmon can have a NuVal Score of 93!

Dairy Delivers 9 Essential Nutrients

Choose low-fat or fat-free milk, cheese and yogurt.  Fat free milk has a NuVal score of 100, and some yogurts score as in the 90’s also. Light and lower fat cheeses are the best choices – use the NuVal Score to pick the best one in the flavors that you like.

Fats should be cut down, not out.  Choose canola, olive, walnut, sunflower, safflower, soybean, and peanut oils. Saturated and trans fats are very harmful to our heart, and they really lower scores in food items that contain them. NuVal scores for bottled oils are around 19 – they are very high in calories, so a little goes a long way.

Focus on Fiber to help with lowering cholesterol. Fiber can “trap” harmful fats and help remove them from our body. You will see high scores in the pastas, breads and cereals that contain more fiber and whole grains – several score in the 80’s and 90’s!

Shake the Salt Habit to lower blood pressure and help the heart do its job more efficiently. The NuVal score is lowered in food items that are high in sodium. Check out higher scoring soups, for example – many soups are lower in sodium than they used to be, and also include lean meats and full servings of vegetables – their higher NuVal score will help them stand out in that category!

Jane’s New Items

Written by Jane N. Golub

Director In-Store Marketing Programs

New-French-Toast-Crunch-Box-526x700GENERAL MILLS FRENCH TOAST CEREAL

General Mills’ French Toast Crunch Cereal is back!  These popular cereal flavors have been available seasonally in the past, but due to huge public demands, they are now going to be available every day!

Available in both Cinnamon and Maple Syrup flavors, each serving contains 15 grams of Whole Grain.  This cereal is a breakfast meal the whole family can enjoy.

Start your morning off right with a delicious breakfast of Cinnamon flavored or Maple flavored goodness packed in tiny toast shapes.

Look for General Mills French Toast Cereal in the Cereal aisle and try one today!

WELCH’S FARMER’S PICK JUICE- MIXED BERRYwelchs46farmerpickmixberry

Fresh-picked taste is always in season with Farmer’s Pick 100% Juice from Welch’s!  Welch’s is bringing the taste of fresh picked berries to their newest Farmer’s Picked Juice- Mixed Berry!

Farmer’s Pick is a 100% juice that delivers the closest to fresh taste without any artificial ingredients.  Each bottle is made with unfiltered juice, which gives this juice extra body and flavor.  If you enjoy the taste of strawberries, blackberries and blueberries, you will love Farmer’s Pick Mixed Berry Juice!

Look for Welch’s Farmer’s Pick Juice- Mixed Berry in the Juice Aisle!

Fish Tales

Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets

Salmon filet on a wooden carving board.

Seafood is a great idea – easy to season and prepare, fish and seafood are lean protein choices that have many health benefits. Both the Dietary Guidelines for Americans and the American Heart Association recommend two servings per week for good health. But, there is also a lot of confusion about seafood, due to a number of recent reports that have highlighted poor fishing practices and even species fraud at restaurants and grocers around the country. Our seafood team at Price Chopper has put a number of procedures in place to ensure we bring the best seafood to your table. We also make it easy – try a Create, Take and Bake meal with your choice of seafood, seasonings, and vegetables, for less than 500 calories!

Offering the highest quality is central to our team’s approach. Starting with the end in mind, Price Chopper buyers travel the globe to Canada, New England, Alaska, the Pacific Northwest, Central and South America, and Asia to find the best quality. Our seafood professionals inspect our supplier facilities to ensure they meet the highest safety, quality and sanitation standards. The country of origin is clearly noted at seafood counter on signage – you can see exactly where your seafood came from.

We also place very high importance on accurate labeling of the items we sell. Price Chopper was first in the supermarket industry to start random seafood DNA testing to ensure that you get what you pay for. This species verification testing is done by a third party laboratory, Therion Inc., located in Saratoga Springs, N.Y. Therion randomly selects and tests fish fillets from our Distribution Center, providing us with objective results that validate the species of our seafood which in turn allows us to offer sound assurances to our customers. Customer confidence drives our efforts. Over 150 samples of 15 different species that are at moderate to high risk of substitution were initially tested. A testament to the hard work of our team and the quality suppliers they work with, all 150 varieties tested true to species.

Approximately 70% of the earth is covered by water. We know that our seafood sourcing must be done with great care, protecting the health of our oceans and the seafood industry. Enjoy a wonderful seafood dinner from Price Chopper this week.

Jane’s New Items

Written by Jane N. Golub

Director In-Store Marketing Programs

mrsts16pierogmozztomatbasMRS. T’s NEW MOZZARELLA, TOMATO & BASIL PIEROGIES

Whether friends swing by for an impromptu visit or you’re craving weeknight dinner, Mrs. T’s NEW Mozzarella, Tomato & Basil Pierogies continue to satisfy all your cravings.

Mrs. T’s has combined the delicious tastes of Mozzarella and Parmesan Cheeses, Zesty Tomatoes and Basil with creamy whipped potatoes and stuffed all the yumminess into a pierogy.

The latest flavor from Mrs. T’s will satisfy your cravings for good times filled with flavor and conversation.  Try some NEW Mrs. T’s Pierogies Mozzarella, Tomato & Basil Pierogies today!

Look for Mrs. T’s New Mozzarella, Tomato & Basil Pierogies in the Frozen aisle – another reason to share some Pierogies today.


Product-Detail-IMG_BrownBlendCreating baked goods with fewer calories shouldn’t mean giving up on good taste!

New Truvia Brown Sugar Blend combines Truvia Natural Sweetener and brown sugar to bring out the sweetness in your favorite recipes – all with 75% fewer calories from brown sugar – and it’s gluten free!

A half cup of Truvia Brown Sugar Blend is equal to 1 cup of brown sugar.

With Truvia Brown Sugar Blend, your treats stay scrumptious and retain the same flavor, browning and brown sugar-like texture that the people you bake for expect.

Look for Truvia Brown Sugar Blend on the Baking aisle.

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