Sharing stories from our Price Chopper Family to yours.

Jane’s New Items

Written by Jane N. Golub

Director In-Store Marketing Programs

0003890002406_500X500DOLE GARDEN SOUPS

Dole is proud to present Dole Garden Soups in a BPA-free packaging which delivers healthier product that tastes great.  Dole’s new line of Garden Soups is all natural and made with pure and simple ingredients, without preservatives, so every bowl has the fresh taste of vegetables straight from the garden.

Dole Garden Soups are low in fat, calories and sodium, have no cholesterol, no GMO and no MSG.  One 26 oz. container of Dole Garden Soup provides 2-1/2 servings of vegetables.

Dole Garden Soups come in five delicious flavors: Roasted Garlic Tomato Basil, Tomato Vegetable, Southwestern Black Bean & Corn, Sweet Corn and Carrot Ginger.

On a cold winter’s day, treat yourself and your family to hot Dole Garden Soups.  For the meat lovers, you can always add Dole Garden Soup to your stew for more flavor, texture and color.

Look for Dole Garden Soups in the Soup aisle.


Just in time for International Balloon Month, burton + BURTON announce the recent release of the LITE-A-LOON.  These 11” latex balloons are pre-packed with a battery powered LED light inside to create a glowing effect in low light environments.

LITE-A-LOON balloons can be filled with helium or air and offer a 20 hour battery life, making them ideal for weddings, parties, proms and homecoming dances.  Additionally, LITE-A-LOON balloons are HI-FLOAT compatible.

The LITE-A-LOON has been extremely popular in the European market and burton + BURTON is proud to be the exclusive distributor in the United States.  The balloons are available in many colors and patterns and are packaged in consumer packs of 5 and decorator packs of 50.

Printed versions include a Happy Birthday message, a polka dot assortment and a Halloween print on orange balloons.  The Halloween prints include ghosts, witches, a skeleton and a pumpkin, making them perfect for upcoming Halloween parties.

Look for LITE-A-LOON balloons in the Floral Department.

Written by: Ellie Wilson, MS RDN  Senior Nutritionist

On a beautiful day last Monday, my son and I drove out to Shaul Farms to meet with Dave Shaul. Shaul Farms encompasses 1500 acres, employs about 40 locals and teens in the summer busy season, and grows a huge list of vegetables. When I got to their large, open air farm market building, I was delighted by what we saw – fresh herbs, straw bales, tomatoes, piles of garlic, cucumbers, a range of sweet and hot peppers, onions, broccoli, summer and winter squash, and the ubiquitous sweet corn  – all fresh and on beautiful broad table/bins. Like the vegetables, the display fixtures are also ‘home grown”, and the tall, wide planting boxes full of a great and colorful display of plants and flowers (which they also grow themselves) act as decoration and half-wall, surrounding the entire building. It was a dietitian’s dream! You will find Dave’s corn, broccoli, plum tomatoes and peppers in your local Price Chopper.

Shaul truckDave, one of 10 siblings and the only one left farming from his family, is a busy, generous man who works hard to balance the needs of the farm with that of his growing family. He and his wife Becky have adopted 3 children and hope to add a new baby, visiting the same day of my visit, to their family.  Dave’s family has farmed this land since 1701, and their older children are starting to take on some small chores. Despite the long family farming history, Dave’s father did the lion’s share of building the business up. At one point, they were shipping 4,000 tons of carrots to Beechnut and Birdseye, but as transportation costs escalated, they started to look out for other partners, and started delivery directly to the Cobleskill Price Chopper in 1986.

Shaul Farms is, like all of the farms Price Chopper works with, GAP certified. Food safety is of paramount importance to Dave, and to Price Chopper. He offers that national food safety issues, like the incident in Colorado, where melons processed on unsanitary machinery caused illness and some deaths, has impacted retailer demand for those items – he had so few orders, he decided not to grown them this year. To clarify, the melons were fine, the machinery was the problem, but for now, buyers are shy.

Deciding what to grow and choosing different varieties of the same types of crops is part of the winter planning Dave does, after family vacations. He described working closely with the seed salesperson, and trying new varieties in part to ensure he has a strong crop – if one type of seed doesn’t produce well, he has several others to fall back on and protect his overall harvest.

Technology plays its role on the Shaul farm, and he cites the use of GPS and satellite tracking for planting and harvesting as a game changer. Dave ShaulThe challenge for farmers is to balance the cost of technology with the return on investment – even used machines like combines (that harvest corn) can cost well over $200,000.

As Dave helped my son learn more about the varieties of peppers – Don was thinking he wanted to make something for a family event later in the week, we got to speak about his favorites. He gave full credit to his wife for being a wonderful cook , and really struggled for a minute or two when I asked him what his favorite item was that he grew. He finally settled on “winter squash, with brown sugar and butter”.  He also likes being his own boss, and that the farm and the area is a good place to raise a family. As I have of the other farmers I have met with so far, I asked what he thought was driving the growing interest in local foods and farming. He contemplated that for a few moments, and returned the thought that carbon footprint was definitely part of the equation. That, and connecting with farmers who are growing their food, which he thought was a really good trend.

Dave Shaul clearly likes his work, and I hope he gets his wish that one of his children is interested in maintaining the family tradition. He left us to get back to urgent chores, and we walked around the main farm area – one trailer being repaired, equipment and vehicles loosely organized around the well kept buildings, trucks of different sizes coming and going and a pallet mover whizzing around, preparing for picking and shipping tomorrow, green fields stretching away behind the buildings. “It’s beautiful out here, Mom. Did you see there is an ice cream stand across the street? ”  We loaded our purchases into our truck, and headed over to enjoy the full bounty of the day. Please enjoy the local bounty of Dave’s produce in your local Price Chopper!


Jane’s New Items

Written by Jane N. Golub

Director In-Store Marketing Programs


Picture1Dawn Foods Vortex Dessert cakes are a unique and innovative combination of a moist cake layer and rich brownie layer, beautifully decorated with a distinctive “Vortex” swirl of Chocolate or White Chocolate Truffle Waterfall.  These Vortex cakes feature a swirled top design that is one-of-a-kind!

Each Vortex Dessert cake is made with a super-moist cake layer, a rich brownie layer and beautifully decorated with a distinctive “Vortex” swirl of Chocolate Truffle Waterfall on the Tuxedo and Red Devil.  The Neapolitan Vortex cake has a White Chocolate Truffle Waterfall.

Vortex cakes are sure to turn heads and tempt the taste buds.  The dual Vortex layered textures are where cake and brownie meet to make a winning combination and are perfect for family dinners and gatherings!

7” Vortex Dessert Cakes are available in the Bakery Department and are sure to be a big hit for any occasion!


Introducing a new line of recipe sauces from McCormick!

McCormick Skillet Sauces provide a convenient and affordable home cooked meal solution.  They deliver family favorites with a flavor twist.

McCormick Skillet Sauces are packed with fresh ingredients and provide a serving size for the whole family!  It’s amazing what a little flavor can do and McCormick delivers the flavors you can trust!  Whether you want savory, sweet or smoky, you can count on McCormick.

Try one of McCormick’s seven new family pleasing Skillet Sauces today: Taco with Chipotle & Garlic, Sesame Chicken Stir-Fry, Sicilian Chicken with Tomato, Basil & Garlic, Fire Roasted Garlic Chili, Smoky Applewood BBQ Chicken with Bacon, Fajita with Roasted Chile, Garlic & Lime and Sweet & Smokey Sloppy Joes.  Ban bland and add some flavor!

Look for McCormick Skillet Sauces in the Box Prepared Food aisle.


Jane’s New Items

Written by Jane N. Golub

Director In-Store Marketing Programs


                DOLE POWEAR UP GREENS is a new line of packaged greens delivering powerfully nutritious and delicious fresh blends that can easily be tossed into a wide variety of recipes throughout the day.  From omelets, scrambles and frittatas at breakfast, to salads, sandwiches and soups at lunch, to pizzas, stir-fry and pasta at dinner, the possibilities are endless.

These blends of rich dark greens are brimming with bold flavor and powerful nutrition that provide an excellent source of vitamins A, K, C and calcium, magnesium and folate as well as offering antioxidant benefits.

Dole’s New Power Up line includes DOLE Power Up Baby Kale, DOLE Power Up Baby Kale & Greens, which is a blend of baby kale, baby spinach, baby green chard and baby red chard, and DOLE Power Up Spring Mix and Greens, a blend of spring mix, baby green chard and baby green kale.

Look for the New Dole Power Up Greens and other Dole Salads in the Produce Department.


                Presto Pasta is pasta that comes in convenient microwaveable steam bags.  Your favorite pastas steam to perfection in the microwave in just 2 – 5 minutes with no pot or stove required, making it super easy to make and enjoy.

The remarkable thing about Presto Pasta is achieving “cooking perfection” every time in just 5 minutes!  The steam bag takes the guesswork out of cooking and makes cleaning up easy.  With Presto Pasta, preparing delicious perfectly tender pasta has never been easier.

Presto Pasta is a great addition to any meal or as a main course.  Pair Presto Pasta with your favorite sauce or have it with no sauce at all.  Presto Pasta is available in a 20 oz. family size or in a multipack containing four single serve pouches inside, so measuring the perfect portion is easy.

Look for Presto Pasta from Reames in the Frozen aisle.

houser-kimWritten by: Kimberly Houser, PharmD, RPh

It is time to get your flu shot and all Price Chopper Pharmacies have flu vaccine in stock!

Did you know that the flu virus can begin to circulate as early as October?1 In addition it can take up to two weeks after you receive your flu shot for full protection to develop. The earlier you get vaccinated the better!

The best way to prevent the flu, is to get your flu shot. The Center for Disease Control (CDC), recommends that everyone over the age of 6 months receive their flu vaccine to help prevent illness2. This includes pregnant women and patients with chronic health care conditions like diabetes.

Price Chopper Pharmacies carry the new Quadrivalent flu vaccine. This vaccine provides protection against four strains of flu virus. Traditional flu vaccines provide protection against three strains. The Quadrivalent vaccine adds protection by covering an additional strain of flu virus!

High Dose flu vaccinations are also available for Seniors 65 years of age and older. This vaccine creates a stronger response to the flu vaccine and has been shown to be about 24% more effective.3 Flu vaccinations are covered by many insurance plans, including Medicare.

Price Chopper Pharmacies have many programs to help you and your family save money and live well. Free Diabetes Medication and Supplies, Free Antibiotics, Discounted Medications through RxAdvantEdge, Free Prenatal and Children’s Vitamins, Enhanced Refill System, and Medication Therapy Management services are all available.

Stop by your local Price Chopper Pharmacy to get vaccinated today and ask about other vaccinations that you may be due for including pneumonia and shingles shots. Don’t wait!


  1. Centers for Disease Control and Prevention, National Center for Immunization and Respiratory Diseases (NCIRD) [Internet]. 2013 [cited 2013 July 31]. Available from:
  2. CDC. Prevention and control of seasonal influenza with vaccines. Recommendations of the Advisory Committee on Immunization Practices–United States, 2013–2014. MMWR 2013;62(No. RR-07).
  3. Carlos A. DiazGranados, Andrew J. Dunning, Murray Kimmel, Daniel Kirby, John Treanor, Avi Collins, Richard Pollak, Janet Christoff, John Earl, Victoria Landolfi, Earl Martin, Sanjay Gurunathan, Richard Nathan, David P. Greenberg, Nadia G. Tornieporth, Michael D. Decker, H. Keipp Talbot. Efficacy of High-Dose versus Standard-Dose Influenza Vaccine in Older Adults. New England Journal of Medicine, 2014; 371 (7): 635 DOI: 10.1056/NEJMoa1315727


Jane’s New Items

Written by Jane N. Golub

Director In-Store Marketing Programs


oats-apple-cinnamon-53ozA new Greek Yogurt, Chobani Oats, is a deliciously satisfying hearty start to your day.

Chobani Greek Yogurt Oats blends creamy authentically strained Greek Yogurt with real fruit and steel-cut whole oats for a flavorful filling combination of protein and fiber.  With 10 grams of protein, 8 grams of whole grain and as much fiber as a serving of instant oatmeal, it is sure to sustain you.

Chobani Greek Yogurt Oats is available in four flavors:  Apple Cinnamon, Blueberry, Banana Maple and Cranberry.

Chobani Greek Yogurt Oats is made with all natural ingredients and is Gluten Free.

Look for Chobani Greek Yogurt Oats in the Dairy aisle.

DOLE CHOPPED SALAD KITSChoppedSunflowerCrunch304x304

Dole has expanded their chopped salad line with two new All Natural Chopped Kits – each with a blend of crunchy cabbage, crispy lettuces and vegetables.

The Chopped Sunflower Crunch Kit is a sweet and savory salad with smoked bacon, sunflower seeds and Dole’s Sweet Onion and Citrus Dressing.

The Chopped Sesame Asian Kit is a light and refreshing salad with crunchy garlic wontons, sliced almonds and Dole’s Toasted Sesame Ginger Vinaigrette.

These kits also include kale, the increasingly popular green that combines a distinctive taste with high levels of antioxidant vitamins A, C and K, calcium and phytonutrients.

All Dole Chopped Salad Kits are all natural and contain no artificial colors, flavors or ingredients.

Look for all five Dole Chopped Salad Kits in the Produce Department.

Written by: Ellie Wilson, MS RDN  Senior Nutritionist

Jeff JonesThis week, I had the great pleasure of visiting Jeff Jones at Vermont Hydroponic Tomatoes in Florence, VT. The directions to the farm brought me over 3 miles down a winding side road with few houses. As I drove down the driveway, the GPS kept telling me to turn around when I could make “a legal u turn” in that encouraging/demanding computer voice. There was no need – I had arrived at the farm. But there was no barn, no tractor, and no duck pond – three long white plastic sheet-topped Quonset huts greeted me, along with the buzz of insects in the sun.

I have a question for our farmers about game-changing technology or practices that they see as significant – this farm is using some of the most cutting edge techniques. Hydroponic farming – a farming technique that relies on a closed water-based planting system, is actually old technology enjoying a rising popularity for a number of reasons. As population increases, pressure on land and water availability has turned into an opportunity for hydroponics to create local agriculture in many parts of the world. A number of Caribbean islands use hydroponics because they rely primarily on rain for fresh water, and have to import produce. This is where Jeff first encountered it, after a unique career. Rising from being a produce clerk in a traditional food retailer, a produce manager at 18, and being recruited to improve produce programs in a variety of island settings after making changes at one retailer on Nantucket that topped all sales records, Jeff has some great insights on best practices. He is passionate about the possibilities hydroponics offers, especially with water conservation – hydroponics uses 1/3 less water than conventional farming. He has helped Price Chopper be the first retailer to grow cherry tomatoes inside a store. Talk about innovating fresh!!! It is also very safe – this operation has both GAP and SQF certification, which makes the farm one of the strongest in food safety practices in the Northeast.

The operation and the tomatoes are eco-friendly – the plants are started in little rock wool holders in January, moved into larger containers as they grow, then placed on ground coconut husks to anchor the plants. The nutrients they need are added in to the water that is circulated through the system, a hive of bees at the back of the farm building pollinates the tomatoes, and they are harvested from March through December. No pesticides are used in production, and the packaging is also post-recycled material. The operations are also very energy efficient.

Jeff chooses two types of tomatoes, beefsteak and cherry, based on taste and sugar content (degrees Brix again!), as well as resistance to disease. In our stores, you will find their displayMB hydro tomato2 at the end of the tomato section of produce, beautifully ripe and flavorful. They work with the Vermont Food Bank, donating when excess is available. This operation has created about 10 jobs, and its sister operation in Quebec has created about 40 more. Price Chopper is their primary customer, but they also work with other retailers in the Northeast, keeping it regional to manage costs and ensure the best quality tomatoes are in stores.

Jeff is looking hard at the future too – currently navigating the permits and politics around partnering with a biomass energy company, Beaverwood, in Fairhaven, a little south of their current location. This partnership would allow them to expand to a 10 acre site, and to tap into the warmth the biomass facility sheds as a byproduct of their energy generation, warmth vital to growing tomatoes in Vermont. It’s a great opportunity for synergy.

I learned much of what I have shared here while enjoying fresh tomatoes sliced with basil and a cherry wood smoked fresh mozzarella that just rocked – (I immediately shared that item with our cheese manager when I got back!).  Jeff’s favorite recipe is to take one of the beefsteak tomatoes, hollow it out and chop up the centers, then mix with crab meat and Cholula sauce. Serve over greens, and enjoy each burst of flavor as it comes together, with a glass of wine to finish the fun. I can’t wait to try it!


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