Written by Jane Golub Director In-Store Marketing Programs
August 28, 2016
SNAPPLE STRAIGHT UP TEA
Snapple Straight Up Tea offers a range of sweetness at 0, 90 and 180 calories per 18.5 oz. serving to satisfy consumers’ needs.
Snapple Straight Up Tea is:
Simple – 3 Unflavored Teas to let the natural tea flavor shine through.
Just Right Sweetness – 3 levels of sweetness for different consumer preference, plus two new herbal line extensions: Honey Green and Rooibos.
Sorta Sweet Honey Green Tea – Green Tea is the most popular tea variety among consumers age 18 – 34.
Sorta Sweet Rooibos Herbal Tea – Extends reach of the Straight Up Tea platform by rounding out the top three most popular tea varieties in Ready To Drink Tea.
All Natural – Delivers on Snapple’s Best Stuff on Earth equity.
Snapple Straight Up Tea can be found in the Ready to Drink aisle. In addition it can be found on display with most Snapple Flavored tea displays. Try them all today and cool down, as they are aggressively price at $1.00 each!