Jane’s New Items

Written by Jane Golub Director In-Store Marketing Programs

November 6, 2016


NEW Icy Hot Lidocaine is a powerful anesthetic that penetrates quickly to desensitize aggravated nerves with the max strength Lidocaine available.  Lidocaine your pain with new Icy Hot Lidocaine.  Use as directed.

Ordinary topical pain relievers only target specific nerve receptors to reduce, but not stop, pain signals to the brain.  Aspercreme with Lidocaine works differently, reacting with all types of nerve receptors to stop pain signals from going to the brain, providing maximum strength relief.*

*Among Over the Counter Topical Analgesics

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