Jane’s New Items

Written by Jane N. Golub
Director In-Store Marketing Programs


AXE is expanding its grooming portfolio with the launch of AXE Face, a brand new range of products designed to help guys score with their faces.

axe3chillefaceshavegelWhen it comes to guys and girls, it’s all about first impressions – and a guy’s face is his calling card.  The new AXE Face line will help keep guys looking good all day long. 

  • AXE Face Wash makes skin look and feel irresistibly smooth. 
  • AXE Shave Gel helps provide a comfortable shave with a quick-foaming gel that spreads on easily to prepare guys’ faces for shaving.
  • AXE Face Hydrator & Post Shave Gel gives guys the dual power of a refreshing daily moisturizer and post-shave gel, offered in a non-greasy shield cream formula and an ultra-light chilled gel formula to keep guys’ skin hydrated and smooth for hours.

Look for AXE Face Care items in the Skin Care aisle.


Farm Rich Breaded Mushrooms are the perfect addition to your party.  These crispy seasoned to perfection mushrooms are an easy appetizer to serve to your family or guests.

Farm Rich Breaded Mushrooms are always made with whole white button mushrooms.  Whether you fry or bake them in the oven, it’s the perfect way to get a restaurant quality appetizer at home.farmrichbreadedmushrooms

These pair well with a side of marinara sauce or ranch dressing.  Time to get dipping!

If you are planning appetizers for a party or you are just looking for a tasty wholesome snack for the family, try Farm Rich Breaded Mushrooms – the latest addition to the Farm Rich family of Appetizers found in the Frozen Food aisle!

  One thought on “Jane’s New Items

  1. Rachel Lewis
    at 11:16 am

    Visiting friends in New Jersey, we tried Utz Multigrain chips – wonderful flavor! They had little black seeds visible in the texture. We looked for them later in the Putnam PriceChopper, and found other Utz products, but not those – couldn’t find them in another local supermarket, either. You should consider them for your New Items program.

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